The Fine Art of Twitter Wars

This week’s episode is a bonus, and a little different: We’re going to be stepping out the timeline of current events are disrupting, shaping and threatening the social media landscape.

As we mention in the beginning, we are not experts in the political aspects of these issues. We don’t want to detract from the importance of the Black Lives Matter movement, or in any way diminish it and the implications it has.

We are engaging with the topic within the context of our professional expertise, and examining the repercussions within the confines of the social media and digital marketing industry.

EPISODE NOTES:

Key Points:

Section 230 is important because it means that websites and platforms like Facebook cannot be held accountable for the comments that people post on artcles hosted on that platform.

Trump wants this protection taken away, he doesn’t want websites to be able to restrict or delete any information shared on them, and he wants to free up government ad spednign around freedom of speech, and state and federal to have oversight onto the reviewing of what data is shared, restrictred, deleted etc.

All of this comes as Facebook and Instagram in particular have been cracking down on what content can be shared and putting more in place to keep the user experience safer and happier. Plus FB has been doing heaps to restrict political spending on it’s platform in light of the Cambridge analytica scandal that was tangled up in the 2016 us election.

RESOURCES:

Australian Laws around comments and Liability:

Here is a recent article about that case that went before the Supreme court of NSW about media companies and their liability to third party comments, and here is an article from last year with a bit more detail about it.

TikTok:

This is their response to the news.

Snapchat:

Here is Snapchat CEO Jason Spiegel calling for reparations to address racial injustice

This is a recent article about Snapchat kicking Trump off their discover feed.  

This is an article discussing the implications of Snapchat wiping Trump from the discovery feed regarding young voter turn-out.

Facebook:

The New York Times has got a great overview of the Jack Dorsey (Twitter CEO) vs. Trump fight here.

Here is more information on Talk Space backing out of their deal with Facebook

This is the open letter from the Facebook employees who created the community guidelines.

And this is an article about the virtual walk-out Facebook employees staged

This is Zuck’s 7 point memo about what Facebook is doing in the wake of all this and the BLM movement.

Twitter:

Here’s a look at the Trump Vs. Twitter side of the legal battle.

Read on if you want to know more about Trumps beating his previous Tweet record

We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting and content creation to campaign activation, and anything in between) ask us here!


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