Facebook has been putting a huge emphasis on video content. From the metrics offered in ads manager and the reported insights in Creator Studio, to the layout of the Facebook feed and the Watch section, it is clear that video is this is a form of content which marketers have to understand and leverage. Who better to talk to about the power of video on social media than local Brissie viral video star, Dan Lee.

Daniel Lee is the Principal Agent at Plum Property, and does all his own stunts. The videos Plum Property creates for their clients go above and beyond the industry standard, leveraging social media in a unique and engaging way that has led to selling multi-million-dollar homes.

We’re so excited to share this bumper episode with you which digs into what makes these videos so successful!

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Everyone knows that establishing an online presence is important, and having a website is one of the best known ways to create and control your brand. But there’s more to it than meets the eye- especially when it comes to getting onto the front page of Google.This week we had the great pleasure of talking to Janet Camilleri, who breaks down SEO in a super simple way. Janet is a multi-award winning SEO expert specialising in allied health website optimisation, a copywriter, and the only person we trust with the keys to the Social Cut website. This episode is a valuable overview of what SEO is and how you can use it (no matter how big, small, or busy you are).

This week’s question is from Brodie, who asks:

How can I make my website work for me?

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This week’s episode is a bonus, and a little different: We’re going to be stepping out the timeline of current events are disrupting, shaping and threatening the social media landscape.

As we mention in the beginning, we are not experts in the political aspects of these issues. We don’t want to detract from the importance of the Black Lives Matter movement, or in any way diminish it and the implications it has.

We are engaging with the topic within the context of our professional expertise, and examining the repercussions within the confines of the social media and digital marketing industry.

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This week we had the great pleasure of interviewing podcast expert, producer, and adviser Zane C Weber! Zane talks us through the basics of starting a podcast, the lay of the land, and give some insights on what value it could offer your business.

This week’s question is from Ash, who asks:

Is having a podcast an effective and cheap way to promote my business?

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This week we talk about how you can get free (good) press! That’s right, there is a way you can collaborate with big names in media, no matter who you are. We also get to share that our passion project, Shop Brisbane, is up and running! Check out the website if you want the inside scoop on Brisbane’s Makers, Shakers, and Risk-Takers. You can also find it on Instagram and Facebook.

This week’s question is from Jaimie, who asks:

I’ve just launched a new product, and I want to get more exposure. What can I do?

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Social Cut has always been about collaboration and supporting our community in any way we can. This week we got a question about mental health, and as none of us are mental health experts, we brought one in! This is a special extended episode with Peter Doyle, a counselling and coaching psychologist. He is the founder of Guidelight psychology, and shares some great tips on how we can take of ourselves as individuals and within the workplace.

This is our first Zoom podcast recording, the sound isn’t as crisp as usual and we’ll be continuing to improve the quality as we navigate a different way of doing things in between our usual (responsibly distanced) recordings.

This week’s question is:

This whole pandemic thing is really affecting my productivity. I find myself endlessly scrolling on my phone, and everyone on socials is somehow living their best life? Even the friends I have who have unfortunately lost their jobs seem to be feeling okay, and not like everything is a huge effort. How can I take better care of myself, but also use this to build my brand on social media seeing as I sort of have the time?

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Social media is an excellent way to market your business on a budget, and deciding where and how to invest your time will be a big part of determining your success. This week, the Social Cut team talk about the pros and cons of Facebook, Instagram, Snapchat, Tiktok, LinkedIn, Twitter and Pinterest.

This week’s question is:

I’m just starting out as a business but I have no idea what channels I should be on. How should I choose? What’s best for what?

P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing physical distancing. We’ve also been creating content to get you through, so follow us on Instagram to see what we’re up to!

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This week the SC team give you the run down on how to organically grow your Instagram account. From copy writing to content tips and outreach strategies, this a great introduction for beginners, with plenty of tips for the more seasoned iger.

This week’s question is:

I can’t afford to run any ads so I need to really leverage my organic content as much as possible. Do you have any tips around growth hacking and copywriting which really converts?

P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing social distancing. We’ve been creating content to get you through, so follow us on Instagram to see what we’re up to!

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We’re here to help you get the most out of a small budget, so you don’t get Zucked by the algorithm.

This week’s question is:

I really need to run some facebook ads for my business (I sell beauty products and have makeup artist services too) but I don’t know where to start.

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What a year this week has been. We were meant to be bringing you some workshops, but then Covid19 arrived and canceled everything. So instead, we’re taking to the airwaves to answer your social media questions.

This week’s question is:

I’m a small business owner and I’ve been hit pretty hard by the fires and now Covid19 (I’m a baker) how can I keep up my social media presence and use my Instagram to reach my audience and get my community behind me? And what is the deal with hashtags?!?!

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