DO You Want to advertise on one of our podcasts?

That's Not Canon is here to help you reach your audience!

 

WHY SHOULD YOU ADVERTISE ON A PODCAST? 

Podcasting is the hottest new media around, reaching new Audiences in Australia and around the world. A recent survey in the United States revealed that some 21% of those surveyed listen to more than one podcast a month - which is a number equal to the active users on Twitter and significantly greater than Spotify! In Australia the average podcast consumer listens to 5.5 podcasts a week, or almost 4 hours according to ABC research in 2016.

HOW ARE ADVERTISING IMPRESSIONS MEASURED?

Ad impressions are calculated based on podcast downloads. If someone downloads a podcast episode containing an ad, that counts as one ad impression. The total number of times that the episode is downloaded is the "total impressions".

So if the episode is downloaded 100,000 times, it has delivered 100,000 ad impressions. These numbers come directly from our webhost, and are determined on a week to week basis.

WHICH TNC PODCAST IS BEST FOR YOUR PRODUCT? 

 Your product may not be a perfect fit for ALL of our podcasts, but each podcast in our network has it's own unique sector of the podosphere both inside and outside of Australia.

Check out the links below for a brief snapshot of what each of our titles is about and the audiences they can help you advertise to. 


MUSICALS taught me everything i know

SHOW SNAPSHOT: MTMEIK is a family-friendly exploration of musical theatre through the years. Each week a special guest will pick a musical theatre title and the hosts share all of the lessons (both historical and philosophical) that the show can teach. Both informational and comedic in tone.

FOCUS AUDIENCE: Musical theatre fans, Theatre and live performance fans, Musicians, Celebrity and film fans.

REACH: Australia, USA, United Kingdom & New Zealand

Standard Advertising CPM - AUD$30.00

Show Sponsorship - Negotiable

One Third of Life

SHOW SNAPSHOT: One Third of Life is a sleep assistance podcast. Suitable for all ages and audiences. Each episode features soft reading over relaxing music engineered to relax and send the audience to sleep. Informational and relaxing in tone.

FOCUS AUDIENCE: Health & fitness, New age therapies, Meditation, and Sleep assistance.

REACH: Australia, United Kingdom, Greece, Italy & USA

Standard Advertising CPM - AUD$20.00

Show Sponsorship - Negotiable

And then they FKED

SHOW SNAPSHOT: And Then They FKED is an explicit, comedy story-telling podcast. Not suitable for children. The hosts (with occasional guests) will read and riff on fan-fiction stories which are often erotic or politically-incorrect. Comedic and explicit in tone. 

FOCUS AUDIENCE: Pop-culture fans, Comedy fans, Story-tellers, Celebrity and film fans.

REACH: USA, United Kingdom, Australia, Italy

Standard Advertising CPM - AUD$30.00

Show Sponsorship - Negotiable


Second Take

SHOW SNAPSHOT: Second Take is a film podcast for movie fans. Each episode the hosts examine a film (both new and older releases) and either remake it or create a sequel.  Comedic in tone.

FOCUS AUDIENCE: Celebrity and film fans, Pop-culture fans, Comedy fans, Critics.

REACH: Australia, USA, United Kingdom, Russia

Standard Advertising CPM - AUD$30.00

Show Sponsorship - Negotiable

Law & Disorder

SHOW SNAPSHOT: Law & DISORDER is a Dungeons and Dragons actual-play podcast and currently the most popular title on TNC. Each episode is a continuation of an ongoing Dungeons and Dragons games. A serial story and Comedic tone.  

FOCUS AUDIENCE: Nerd-culture, RPG players, Speculative-fiction fans.

REACH: Australia, USA, United Kingdom, Canada & South Africa

Standard Advertising CPM - AUD$30.00

Show Sponsorship - Negotiable

Mighty Motion Picture Rangers

SHOW SNAPSHOT: Mighty Motion Picture Rangers is a film and TV podcast hosted by people in the industry. Each episode focuses on a different sector of the industry and it's processes as well as current releases. Both informational and Comedic tone.  

FOCUS AUDIENCE: Celebrity and film fans, Film Industry, Television fans, Critics.

REACH: Australia, USA, United Kingdom

Standard Advertising CPM - AUD$30.00

Show Sponsorship - Negotiable